So before I get on to the parasocial part, I want to just give a bit of a heads up for East Midlands creators about what is here. What? What am I talking about? The last couple of weeks I've been doing the last few workshops of the Mixed Reality Lab LEADD:NG immersive workshops, which have culminated in the opening of a VIP studio, which is a virtual immersive production studio. I had hoped that that would be virtual production as in LED volumes. But it turns out that it's not but it's kind of better because it's a studio of technologies that are available to projects to be able to explore this stuff. I mean, not necessarily make a project. But just if you want to get your hands on some immersive tech, because you think it might suit a project. And they can be half an hour sessions to just see what the kit looks like. It could be a two hour session where you get to plug it in and play with it and take away a file so that you can do some stuff. Some of that is possible. So what am I talking about what technology is there? Okay, so Nottingham University have Kings Meadow Campus, and it's what was the old Carlton Studios. So there is studio quality space so the room that we were in, it was fully soundproof. You close the door and you are in that beautiful black box. Silence, fantastic acoustics, great for recording audio. But in that space, they have got a conglomerate. of technologies. The main one in there is a green, green box of how it's best it's probably three metre square probably might even only be two metre but I think it's about three metre square cube, it's green inside so the green screen anything but it's got two sets of cameras one is volumetric video, and one is motion capture video. So if motion capture is a thing that you want to do, if volumetric video is something you want to explore, the tech is there finding time to get one of the technicians to be able to give you an introduction is the tricky bit and that's kind of where I come in. So if that is in interest to you, let me know. And I'm in the process of keeping a channel of conversation open with the department so that you can get your hands on this stuff before you put it in an application or what is that tech. So that's one thing, the other thing they've got there it's really good binaural and he won't say symbiotic. Binaural and there's two types of microphones anyway, one of the microphones looks like a head and it's got silicone ears on it and the microphones within it. Make it sound like you would hear from your head. So it's very, very good for for that binaural ambisonic ambisonic sound is the other one. The other microphone it's an ambisonic microphone, and that is a globe microphone with multiple capsules inside. It records for tracks of the audio. And that goes into a little studio portable studio zoom h five I think it might be and that gets you the audio. They also have a 360 camera, which has got 4k recording but there's some techniques that the user I'm really keen to get my hands on that. So that's that they've also got a virtual reality headset Vario...